What happens when an industry built on handshakes and relationships suddenly comes to a standstill? For LiuGong North America, the problem was especially painful. A challenger brand seeking to gain ground in a fiercely competitive market – construction equipment – hit a major speedbump.
DOWNLOAD CASE STUDYThe construction business is a contact sport – face-to-face contact is how sales are made; orders are almost always written in person. For a brand with low brand recognition, this was even more important. With no trade shows or sponsored events to have those moments of direct contact, LiuGong needed another way.
Known for tradeshow, event, and fabrication know-how, NXT LVL Collective decided, the best way for a challenger brand like LiuGong to get traction would be to take to the roads themselves. And the truck and trailer tour was born.
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Featured Components: Simplified Exhibit Property Design Dynamic LED Theater Pre-Recorded Speaker and Brand Moments Content Development and Programming Limited Exposure iPads and Monitors Complementary Microsite
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