For many years, Toyota has used the forum of auto shows to introduce new products. But with the auto show calendar in flux due to COVID-19,
DOWNLOAD CASE STUDYToyota looked to Czarnowski to create an event that replicated the energy and excitement of auto show press days on its Plano, Texas campus.
Toyota and Lexus brought together more than 90 journalists from around the country for their inaugural HQ Confidential media program. It was a three-day event that included eight press conferences, 12 new vehicle reveals, three technology presentations and a host of roundtables and content creation sessions. It all played out on 13 stages throughout the sprawling Toyota campus in Plano.
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