What happens when two global vision pioneers come together? The vision industry is empowered to see things in a whole new way. From a whole new perspective. Through a whole new lens.
DOWNLOAD CASE STUDYNXT LVL Collective set out to completely re-imagine Essilor Luxottica’s “return to live” exhibit experience in a way that was unlike anything else on the show floor. Our guiding light was to create expressive, brand moments experienced through immersive storytelling environments – both digital and in-person.
Not only did Vision East serve as the first opportunity to reconnect live with ECPs after a year of virtual-only events, but it would also be the first opportunity for the two companies to show up as a unified global leader in the vision industry. As unique as each of the 42 brands represented may be individually, collectively their point of view is a bold, powerful and expressive experience. With an output of empowering ECPs with innovations to meet the needs of their practices, patients, and beyond. Upon approach, the brand aesthetic strikes a balance between design and technology reflective of the combined superpower and unmatched product portfolio. Crisp, white, and gray color-washed walls envelop a colorful, expressive, multi-media immersion – that draws the eye in. At the heart of the shared experience, ECPs are surrounded by 3 – 10’x20’ LED canvases showcasing dynamic video content choreographed across all 3 screens.
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