Amazon wanted a Disney-level experience to promote their new Jack Ryan Prime series at Comic-Con. So they hired Media Monks to create an expansive virtual reality experience. And when Media Monks needed help designing and executing it, they came to us.
DOWNLOAD CASE STUDYThe result was the country’s largest virtual reality experience at the world’s biggest comic and pop culture festival. The authentic outdoor experience turned Comic-Con’s parking lot into a Yemen city block and completely immersed attendees in the adventurous world of Amazon’s unassuming hero, Jack Ryan.
The experience covered nearly an acre and a half and housed three distinct activations that ranged from the mind-bending to the heart-pounding.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Guests could also hang out in the Yemeni marketplace where there were games, hidden clues, prizes and fun interactions with Jack Ryan-themed characters.
Amazon was thrilled with the exposure and attention the Jack Ryan Experience received. With one of Comic-Con’s longest lines, it was no surprise the attendance goal was exceeded by more than 1,000 visits per day.
.svg)
