The Panasonic booth at CES 2023 was a stunning showcase of the unique and diverse capabilities that NXT LVL Collective offers–a full suite of services from strategy and concepting to development and delivery. The booth told the story of Panasonic’s innovative product solutions as well as its deep commitment to a more sustainable future.
DOWNLOAD CASE STUDYSince Panasonic’s core technologies and solutions are predominantly large-scale in nature, addressing topics like infrastructure changes within society, it was important to strategize how to best highlight those solutions inside the context of a tradeshow floor. The result—a physical space that was highly open and visible from afar, with a focus on digital storytelling and content instead of product placement in the booth.
The booth featured four content zones. The first, Town, included a reception area and featured one of the oversized content screens to share the compelling content of Panasonic’s Green Impact initiatives.
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The third zone was Mobility, which featured physical examples of lithium-ion batteries and visually stunning installations to represent how something so small, like the size of an AA battery, can power electric vehicles.
The fourth featured zone, Home, was divided into two categories–current home solutions and future home concepts.
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